Activision Blizzard is back in the ESA, along with Epic Games stake-holder Tencent

By Jeffrey Davis
activision blizzard back

You remember awhile back when the publisher of the genre-defining MMORPG World of Warcraft uncerimoniously dumped the Electronic Software Association? Well, forget about that nonsense because Activision Blizzard has announced that it's back in the organization for the first time since 2008. That means there's potential for the end of our collective screaming and moaning about the company when it comes to the Electronic Entertainment Expo. It also means that a half-decade's long spat between the two sides is now finally at an end.

And that's not all. Another one of the multi-holdings companies in the games industry is also joining up with the ESA this week as well. That lucky conglomerate is Tencent, a major stake-holder of Unreal Engine developer Epic Games - as well as that of Riot Games - and the move brings the head count of the world's foremost political front for the entire industry to a whopping 37 entities.

ESA president and CEO Michael D. Gallagher had this to say about the enjoinment:

“These highly innovative companies offer compelling and influential video games and game content to millions of players across the globe. Activision Blizzard and Tencent have established worldwide reputations as producers of world-class interactive entertainment. We are eager to work with both companies as they continue to grow their global interactive and entertainment services.”

The moves by each of these conglomerates speak words for their commitment, and will undoubtedly mean improved support of industry-wide efforts going forward. We'll have continuing coverage of the end products of both entities - in addition to that of future product derivatives in the case of Epic's Unreal tech - so keep it locked here at MMO Play for the latest on both industry developments and the games that become of them.


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