WildStar Unveils Business Model

By Josh Wirtanen
WildStar Unveils Business Model

WildStar, the upcoming sci-fi MMORPG from Carbine Studios, won't be out until next year, but a business model has been revealed in a press release today.

First of all, there's the option to buy a retail version or a digital version outright, both of which come with 30 days of game time. After that, you can either pay for game time or buy a game time card to extend your subscription. Pretty standard, right?

But there's another option, and this one's pretty neat: Players will be able to earn additional game time by playing the game.

C.R.E.D.D. (which stands for Certificate of Research, Exploration, Destruction, and Development) is a resource that players can exchange for game time. C.R.E.D.D. can be bought with gold earned while playing WildStar, and it can even be sold and traded among players.

Jeremy Gaffney, executive producer at Carbine Studios, explained the thought process behind such an innovative business model: “Gamers have strong opinions when it comes to business models and monetisation in MMO games. In combining a classic subscription model with C.R.E.D.D. we think we’ve struck a good balance. We definitely want to support players who appreciate the value of high-quality subscription-style game. Meanwhile, C.R.E.D.D. gives gamers who don’t like monthly subs the option to just play to pay and enjoy the same content.”

It's nice to have options, and being able to, in the words of Carbine, "play to pay" could be a great way to reward players who sink enormous amounts of time into the game. After all, these are the sorts of players who make the community worth being a part of, right?


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