DreamHack to build a dedicated eSports studio
As the world of eSports has become more and more legitimized; through the evolution of live-stream coverage, third party sponsorship and world championship events, DreamHack and MTGx are putting the jewel in the crown, by building a dedicated TV studio for competitive gaming.
DreamHack and MTGx have signed a multi-year partnership to bring VOD, broadcast and PPV gaming to mainstream outlets, including TV and major online on-demand services. The studio intends to create content 7 days a week, 365 days a year and plans to begin broadcasting shortly. DreamHack's main venture has always been MMORTS gaming, in particular their successful StarCraft II scene. However, the channel aims to expand and become much more than that, eventually encompassing all aspects of competitive MMO, and may even branch into FPS and fighting games in the future.
MTGx is part of the multi-million dollar international broadcaster, Modern Times Group, providing TV, On-Demand and Radio across 4 continents, and is exactly the kind of company that could bring eSports into the forefront of entertainment.
MTG's CEO announced the merger:
"MTG has always been at the forefront of entertainment, and we are proud to be able to show some of the best competitive gaming events in the world. Gaming is growing rapidly, and we already offer Nordic gamers the latest titles through Viagame. DreamHack is a leader in competitive gaming with a strong brand, and we look forward to being able to work together to make eSports even stronger and more popular,"
This is very promising, and hopefully means you'll be able to watch your favorite MMOs shoulder to shoulder with the rest of the sporting world in the near future; generating the same level of sponsorship, prime-time coverage and international acclaim. The possibilities are endless from here. At the rate that eSports is growing, Cloud9 should be buying the Staples Center off the Lakers in the next 2-3 years!