Runescape helped Jagex rake in best revenue year ever

By Michael Jamias
jagex revenues 2012 runescape performance

2012 proved to be a spectacular year for the UK-based mmorpg games developer Jagex thanks to Runescape.

Jagex revenues in 2012 rose to above £50 million for the first time in the studio’s history -- making it the company’s "most successful year to date" -- mainly because of Runescape's continued popularity.

Runescape, the studio's flagship browser mmo, managed to snag tens of millions of new players in the past year. Jagex attributed the continued strength of Runescape to a string of successful content updates rolled out in 2012.

This included updates like Evolution of Combat, which overhauled the game's fighting system, and the launch of Old School Runescape. Developers also introduced optional monetisation features which proved to be popular and aided in bringing in the record revenues.

Jagex also gave appreciative nods to the positive contributions of two other titles, Ace of Spades and Carnage Racing.

The developer will be re-investing the majority of profits to games it has in-development, including the Transformers Universe MMO which headlines its 2013 release line-up. Runescape is also due for a massive content release.

“2013 is set to be an even bigger year for Jagex as we release the biggest update in Runescape’s history, launch Transformers Universe and publish a number of new titles," said Mark Gerhard, CEO at Jagex.


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